In Class: what I learned

In the reading last night I learned that making arguments from the perspective of the presenter is more complex than simply analyzing the argument. When you are the one who has to argue FOR something, not only do you have to know the audience, but also figure out how to speak to them. Targeting was one part of the reading that interested me, if a presenter is able to hone in on the audience and appeal to their pathos and logos, through his ethos, then an argument or product will be persuasive.